HUL – Ad Creative Apps (Indonesia & Philippines)

About the Project

Shipped mobile/iPad-friendly creative apps for internal/regional teams to manage and preview ad assets and flows. Emphasis on fast loads on variable networks and smooth UX on touch devices.

Challenges

• Touch-first UX with large media
• Global latency and inconsistent bandwidth
• Rapid iteration for campaign timelines

Solutions

• Optimized image/video delivery and prefetch
• Edge-friendly deploys (Netlify/DO) with caching
• Component library with variant-driven theming

Results

• Smooth tablet UX with low TTI
• Reliable field usage across regions
• Campaign teams shipped assets on time