Brief
Shipped mobile/iPad-friendly creative apps for internal/regional teams to manage and preview ad assets and flows. Emphasis on fast loads on variable networks and smooth UX on touch devices.
Challenge
- Touch-first UX with large media
- Global latency and inconsistent bandwidth
- Rapid iteration for campaign timelines
Approach
- Optimized image/video delivery and prefetch
- Edge-friendly deploys (Netlify/DO) with caching
- Component library with variant-driven theming
Outcome
- Smooth tablet UX with low TTI
- Reliable field usage across regions
- Campaign teams shipped assets on time