Brief
Built core APIs for a gaming platform with focus on reliability and analytics. Implemented push notifications (FCM) to increase engagement and completion. Delivered landing pages v1/v2 with animation for acquisition.
Challenge
- Event-heavy API design for betting flows
- Low user return/retention
- Animated marketing surfaces without perf regressions
Approach
- Idempotent API endpoints with clear state transitions
- FCM-based notification system with granular topics
- Framer Motion animations with GPU-friendly primitives
Outcome
- Higher user engagement & completion rates
- Cleaner analytics via structured events
- Faster marketing iteration with v1→v2 landing refresh