Simpli Insure – Policy Platform

End-to-end insurance platform: UI redesign, life/health API integrations, CMS, AWS infra.

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About the Project

Redesigned the entire customer-facing experience and integrated life & health insurance flows. Added a CMS for blogs and marketing, implemented SEO improvements, and deployed on AWS (EC2, S3, RDS) behind Nginx with PM2. Focus on performance, accessibility, and clean data modeling in PostgreSQL.

Challenges

Fragmented UI with poor conversions
Complex life/health policy integrations
Search and SEO gaps across content

Solutions

Complete UI redesign with accessibility-first components
Integrated insurer APIs with robust error handling & retries
Headless CMS (Strapi) with structured content and SEO meta automation

Results

≈40% UX improvement (engagement & task completion)
Stable prod deploys on AWS with CI-friendly PM2 & Nginx
Faster quote→policy funnel due to streamlined flows

Project Details

Year: 2025
Client: Simpli Insure
Role: Full Stack Developer
Category: fullstack

Technologies

Next.js

React

Node.js

Express

MongoDB

AWS (EC2/S3/RDS)

Nginx

Strapi

Tailwind CSS