Brief
Redesigned the entire customer-facing experience and integrated life & health insurance flows. Added a CMS for blogs and marketing, implemented SEO improvements, and deployed on AWS (EC2, S3, RDS) behind Nginx with PM2. Focus on performance, accessibility, and clean data modeling in PostgreSQL.
Challenge
- Fragmented UI with poor conversions
- Complex life/health policy integrations
- Search and SEO gaps across content
Approach
- Complete UI redesign with accessibility-first components
- Integrated insurer APIs with robust error handling & retries
- Headless CMS (Strapi) with structured content and SEO meta automation
Outcome
- ≈40% UX improvement (engagement & task completion)
- Stable prod deploys on AWS with CI-friendly PM2 & Nginx
- Faster quote→policy funnel due to streamlined flows