CAE – Betting Platform APIs & Growth

About the Project

Built core APIs for a betting platform with focus on reliability and analytics. Implemented push notifications (FCM) to increase engagement and completion. Delivered landing pages v1/v2 with animation for acquisition.

Challenges

• Event-heavy API design for betting flows
• Low user return/retention
• Animated marketing surfaces without perf regressions

Solutions

• Idempotent API endpoints with clear state transitions
• FCM-based notification system with granular topics
• Framer Motion animations with GPU-friendly primitives

Results

• Higher user engagement & completion rates
• Cleaner analytics via structured events
• Faster marketing iteration with v1→v2 landing refresh